Tella, a fast-growing screen recording and video storytelling platform, has secured $2.1 million in a seed funding round. Founded by Grant Shaddick and Michiel Westerbeek, Tella is designed to help entrepreneurs, educators, and teams easily create high-quality demos, tutorials, and presentations without the complexity of traditional video editing tools.
The latest funding round was led by Gradient Ventures, with participation from AltaIR Capital, Mento VC, Lobster Capital, The Singularity Fund, and several angel investors. This investment marks an important milestone as Tella aims to expand its team and introduce advanced AI features that simplify and speed up the video creation process.
With plans to integrate AI-powered editing capabilities—such as automatic mistake removal, instant effects, and seamless branding—Tella is positioning itself as a strong competitor in the video communication market. The platform’s growth comes at a time when the demand for quick, asynchronous video tools is surging, setting the stage for Tella to challenge industry leaders like Loom.
About Tella
Founded in 2020, Tella was created by Grant S. and Michiel Westerbeek with a mission to rethink how people create and share video content. Recognizing the growing need for more flexible communication, the team set out to build a tool that simplifies recording, editing, and sharing videos, without the friction of traditional video production software.

Launched to address the growing need for easy-to-use video tools, Tella empowers users to record, edit, and share demos, tutorials, and presentations without needing complex software or technical skills.
The platform is built especially for entrepreneurs, educators, and product teams who rely on visual communication but want a faster, more flexible way to produce high-quality videos. Whether it’s a product demo, a customer tutorial, or an internal update, Tella makes it easy to deliver polished videos with minimal effort.
What sets Tella apart is its custom-built video rendering engine, which produces high-quality outputs instantly after recording. Users no longer have to wait through long processing times or struggle with complicated editing. With Tella, video creation becomes as simple and quick as creating a slide deck, helping users stay agile and effective in their communication.
Funding Round Details
Tella recently closed a $2.1 million seed funding round, marking a major step forward in its growth journey. The round was led by Gradient Ventures, Google’s AI-focused venture capital arm, signaling strong confidence in Tella’s future. Other notable investors include AltaIR Capital, Mento VC, Lobster Capital, and The Singularity Fund, along with several angel investors who bring deep industry experience.
This new investment follows an earlier $1.4 million round that included backing from Y Combinator and Liquid 2 Ventures. Together, these funding milestones reflect the market’s growing appetite for agile, AI-powered video creation tools designed for modern work and education environments.
What’s Next for Tella
With fresh capital in hand, Tella plans to accelerate its product development and expand its team across engineering, product, and marketing departments. A major focus will be the rollout of AI-driven video editing capabilities aimed at making professional-quality video creation even faster and more intuitive.
Key upcoming features include:
- Automatic mistake removal to streamline editing.
- Smart effects application to enhance video quality effortlessly.
- Instant branding tools to maintain consistency across all videos.
Tella’s AI-powered video editor is expected to launch by late 2025, positioning the platform as a serious contender in the fast-growing screen recording and asynchronous communication market.
How Tella Plans to Use the Funds
With the $2.1 million seed funding secured, Tella plans to accelerate its next phase of growth across several key areas.
A major focus will be on expanding the platform’s product capabilities. This includes developing new features, enhancing editing options, introducing deeper integrations with popular workplace tools, and exploring AI-powered improvements to simplify video creation even further.
Tella also intends to grow its team by hiring across engineering, product development, marketing, and customer success functions. Strengthening these core areas will help the company deliver faster innovation and a smoother user experience.
In addition, Tella aims to scale its operations and expand into new markets, tapping into the rising global demand for async communication tools among remote teams, startups, and content creators.
A strong emphasis will be placed on improving customer experience and building a vibrant user community, ensuring that users not only find Tella easy to use but also essential to their daily workflows.
Why Tella’s Growth Matters
The way teams and individuals communicate is changing fast. As remote work, online education, and digital product marketing continue to expand, the demand for quick, effective video communication tools has never been higher. Asynchronous video platforms are becoming essential for teams that want to collaborate across time zones, deliver customer support, or create engaging learning experiences without the need for live meetings.
Tella is stepping into this opportunity with a fresh approach. Combining instant screen recording with AI-enhanced editing features offers users a faster, smarter way to create polished videos. This makes Tella particularly attractive for startups, educators, product teams, and entrepreneurs who need to move quickly without sacrificing quality.
The market is already showing how valuable this space is. Industry giant Loom, a major player in async video, was acquired by Atlassian for $975 million, highlighting the scale of the opportunity. With its AI-first focus and user-friendly experience, Tella is well-positioned to become a strong challenger in this evolving space.
Conclusion
Tella’s $2.1 million seed funding marks an important milestone as the platform gears up to reshape how teams and creators build video content. With strong backing from investors like Gradient Ventures and a clear focus on AI-driven innovation, Tella is moving quickly to meet the growing demand for faster, smarter video communication tools.
As the need for asynchronous communication grows across industries, Tella’s instant recording, smart editing features, and simple user experience position it as a strong alternative to more established players. With its AI-powered editor set to launch later in 2025, Tella is poised to help entrepreneurs, educators, and product teams tell their stories better and faster.
For those looking to upgrade their video communication workflow, Tella is definitely a platform to watch in the coming year.
Source : The Saas News