The B2B Buying Process: Unpacking the Key Factors and Stages in 2025
The B2B buying process is a structured journey that involves multiple stakeholders, careful evaluations, and a focus on long-term value....
Chandrasmita Goswami is a seasoned content creator in turning complex AI and SaaS topics into clear, engaging content. With a Master’s in Commerce and her love for English Literature, she combines analytical precision with creative flair to craft insightful pieces that help businesses make informed software decisions. At Revoyant, she focuses on HR, productivity, and AI tools, ensuring her content is both informative and enjoyable. Known for her ability to explain technical concepts in a relatable way, Chandrasmita's work stands out for its clarity and connection with readers. Off the clock, she’s a busy mom to her energetic 3-year-old daughter, finds joy in her chai obsession, and keeps active with Zumba. A self-proclaimed stationery enthusiast, she’s always adding quirky new finds to her collection. Whether writing, dancing, or hunting for the perfect notebook, Chandrasmita brings passion to everything she does.
The B2B buying process is a structured journey that involves multiple stakeholders, careful evaluations, and a focus on long-term value....
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